Lyford Asset Management Ltd (LYFORDS)
Financial Planners, Insurance &
Investment Advisers

• LYFORDS practices full comprehensive financial planning and applies a holistic approach to financial planning.  A wide range of services are provided ranging from assisting those who want investment advice only, to those who want more comprehensive financial planning advice including cash management, personal insurance needs, estate planning including family trusts, and retirement savings.

• We have adopted compliance and 'best practice' standards benchmarked against the Australian financial services industry that are higher than what the New Zealand financial services industry currently subscribes to.  Our systems, procedures and advisers are externally audited every year.

• LYFORDS is a member of the 'PortfolioGroup ' which comprises a collection of 34 independently owned financial planning and investment advice companies throughout New Zealand managing more than $2 billion of funds.  The advantage for clients is that LYFORDS can access a wealth of information and financial planning case studies thereby providing better advice.  The 'PortfolioGroup' provides us with on-going training with products and industry issues that arise.  LYFORDS has in place a 'succession plan', which ensures clients will have continuance of service regardless of what happens to the principals.

• LYFORDS are licensed providers of the 'Private Portfolio Service master fund '.  This fund is over $900 million and provides access to wholesale fund managers not normally accessible to New Zealanders.  This master fund provides access to 15 different fund managers and 24 individual funds representing a wide range of investment sectors.  In addition we have access to over 600 retail investment products.  For larger investment portfolios we use the Lyfords OneAnswer Investment platform which allows an almost unlimited selection of stocks, bonds, debenture funds and around 150 different managed funds many of which are wholesale.

• LYFORDS subscribes to independent research from 'Morningstar' on over 9,800 investment products, research on Australian and New Zealand shares from First NZ Capital, independent research on life, income protection, critical care (trauma), medical, and temporary and permanent disability insurances from Strategy Financial Services, and information on mortgage interest rates and lending conditions from 20 financial institutions as part of our mortgage broking services. This independent research allows LYFORDS advisers to compare and quantify recommendations they make to their clients. The research data is updated weekly.

• LYFORDS constantly rides the 'cutting edge' of the technology wave.  The Company uses a comprehensive contact management diary, and industry recognised investment-tracking software, with electronic transaction data feeds direct from fund managers, research houses, and the Reserve Bank. All documents are scanned and we have been paperless since 2003. The result is that clients receive more accurate and prompt reporting.  Clients paying the 'on-going service fee' can access their portfolio's directly from our web site, click here to view an example.

• A very unique benefit for using LYFORDS  is the team approach we use for on-going client servicing and financial plan writing.

• LYFORDS Limited, Lyford Asset Management Limited, the principals, financial planners and their employees abide by the code of ethics, continuing education and business practices promoted by the Institute of Financial Advisers (IFA), the Institute of Directors, and the Million Dollar Round Table (MDRT). 

• Both Principals have science backgrounds. Their background training in methodology and their strong discipline and work ethics means they tend to question and delve deeper into issues and investments than many other advisers do.  The result for our clients is sound well thought-out advice.  Alison's experience covers 24 years in the financial services industry and it is important to use an adviser that has experienced the high and lows of investment markets.

• Alison Renfrew CFP CLU is the first woman in New Zealand to hold the prestigious and distinctive titles of CFP (Certified Financial Planner) and CLU (Chartered Life Underwriter).  Less than 20 advisers in New Zealand hold both of these qualifications. Alison won the Certified Financial Planner of the Year 2004, she was also a finalist in 2002 and 2003.   Alison Renfrew CFP, CLU has 24 years and Dr Richard Renfrew CFP 13 years experience in the financial services industry. 

• Awards:

• financialalert Advisory Practice of the Year Awards 2005,  Lyford Asset Management Ltd
  Regional Finalist.

• Financial Planner of the Year Award 2004 - Alison Renfrew

Please also look at:

Client Testimonials   Quality of Advice Guarantee  Our values
LYFORDS Advisers

Global mark of excellence in financial planning.  Certified Financial Planner are marks of the Certified Financial Board of Standards Inc (CFP Board) and are issued by the Institute of Financial Advisers under license.  The CFP Board is an independent professional self regulatory body acting to benefit and protect the public in its dealings with persons engaged in providing financial advice by establishing educational, ethical and disciplinary standards, developing and administering examinations within the field of financial planning and authorising individuals who meet its criteria to use the CFP Board's Marks.

Why choose a certified financial planner?

  Chartered Life Underwriter ( CLU ) is the highest insurance and personal risk management qualification available to insurance professionals in New Zealand.  It is specifically suited to those who specialise in the areas of personal and business insurance.  The CLU qualification demonstrates that the holder has a high standard of competence in their chosen profession and it can be expected that the holder will maintain the highest standard of professionalism and ethics when giving advice.

^* LYFORDS the new name for Creating Wealth Investments Limited draws its name from Mt Lyford, found in New Zealand's (NZ) South Island, inland from Kaikoura.  The mountain imagery reflects the origin of the name and represents strength, beauty, permanence, endurance, and the goal-setting and aspiration required to reach the top and achieve one's dreams. 

Creating Wealth Limited was re-branded to Lyford Asset Management Limited and the logo is the generic symbol representing both companies.